When you are looking for a job, hoping to survive a merger or yearning for a promotion at work, are you extra careful with what you put online?

You may think you post appropriate content on professional sites or social networks related to work, like LinkedIN, but be aware that your entire online presence is open to being considered by potential employers, new management or anyone looking to promote an employee. A Google or Bing search can uncover a great deal of your online activity.

Think about the last time your favorite sports team lost the big game or the referees made you mad. Did you comment about that anywhere online?

Do you think Kim Kardashian and Kanye West’s new baby name is ridiculous and went on a rant about it online?

Were you mad about Paula Deen’s racial controversy and indulged in some negative comments on Twitter?

Anything inappropriate you write or post online can come back to haunt you professionally. Your reputation can be built up or put down by the way you engage online. Social networks and blogs are a great way to show your expertise, knowledge and ability to communicate well with others. If you do it right, you can easily enhance your credibility.

Be conscientious of how you present yourself to others online.